Creative Process

Every design starts with a clear vision and purpose. I take the time to understand the goals, content, messaging, and tone behind each project, ensuring the final design aligns with its intent. Whether it's a bold event logo, a professional brand identity, or a playful community emblem, I build around the story it needs to tell. From concept to execution, my process is strategic, blending visual impact with meaningful messaging to create designs that resonate.

Projects

SIA Group Video Brochure –
High-Impact Lead Generation Tool

Developed a premium video brochure for SIA Group’s lead generation and warm-up drop campaign, designed to make a lasting impression on prospects. This interactive marketing piece delivers a compelling visual and audio experience, effectively communicating SIA Group’s protection beyond insurance approach.

Key Contributions:

Designed an engaging, high-quality video brochure to introduce prospects to SIA Group’s unique value proposition.
Integrated icons and messaging to visually reinforce key risk management and insurance solutions.
Created a memorable, high-touch experience that enhances brand credibility and differentiates from traditional outreach.
Developed a targeted drop campaign strategy for producers, improving engagement and conversion rates.

SIA Group & SIA of NC's websites Rebrand - Web Design, Copywriting, UX

Led the rebrand, UX design, copywriting, and content curation for SIA Group and SIA of NC websites, creating a modern, user-friendly experience that aligns with the company’s strategic vision and industry leadership. Focused on enhancing brand consistency, audience engagement, and lead generation, the redesign positioned SIA Group as a trusted authority in risk management and insurance solutions.

Key Contributions:

Rebranded and redesigned both websites for a cleaner, more intuitive user experience.
Wrote compelling, client-focused copy that clearly communicates SIA’s expertise, value propositions, and differentiators.
Developed a strategic content plan, ensuring a seamless narrative flow across all pages.
Optimized UX and navigation, improving accessibility and engagement for prospective clients.
Curated and structured content to enhance SEO, readability, and conversion.

Explore SIA Group

Explore SIA of NC

Big Rock Blue Marlin Tournament
T-Shirt Design – Breast Cancer Awareness

Designed and produced custom t-shirts and hats for the Big Rock Blue Marlin Fishing Tournament, incorporating a bold, nautical theme with a strong breast cancer awareness message. These designs were created specifically for Ladies Day, blending tournament spirit with a cause-driven initiative.

Key Contributions:

Created unique, high-impact graphics featuring fishing and tournament elements.
Incorporated breast cancer awareness colors and themes, making the designs both stylish and meaningful.
Designed multiple variations for t-shirts and hats, ensuring appeal to a broad audience.

SIA Group Curiosity Postcards – Lead Generation & Risk Awareness

Designed a Curiosity Postcard Campaign to engage CEOs, CFOs, Safety Directors, and HR Leaders, each tailored to their specific concerns. Using bold questions and real-world risks like nuclear verdicts and AI-driven premium calculations, the campaign sparked conversations and positioned SIA Group as the go-to expert in cost control and risk management.

Key Contributions:

Custom messaging for different decision-makers.
Visually striking postcards with curiosity-driven questions.
Multi-touch sequence to increase engagement.
Equipped producers with a powerful lead generation tool.

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SIA of NC 2022 Growth & Performance Presentation

Developed a strategic performance and growth presentation for SIA of NC, showcasing key financial metrics, agency network expansion, and contingency earnings. This presentation helped align partner agencies on profitability, growth strategies, and industry impact, reinforcing the value of collaboration within the independent agency system.

Key Contributions:

Highlighted premium growth, contingency earnings, and loss ratios.
Compared positive vs. negative agency performance impacts.
Outlined strategies for investment in training, referrals, and agency development.
Provided a clear roadmap for partner agency success and profitability.

Logo Design Portfolio - Branding & Visual Identity

United Cabarrus Insurance

Created a professional, trust-driven brand identity aligning with SIA Group’s corporate image.

Build Your Legacy: Insurance Edition
Designed a modern podcast logo integrating a microphone and skyline motif to symbolize leadership and industry expertise.

Big Rock Blue Marlin Tournament – Ladies Day
Designed a dynamic event logo merging sport fishing with breast cancer awareness, creating a bold, recognizable brand for the tournament.

Dolly Spartans Kickball

Crafted a retro-themed team logo with pop-culture influence for a standout, spirited identity.

Breakfast at the Kid’s Table
Developed a fun, nostalgic logo featuring playful elements to capture a welcoming and community-driven feel.

Brigade Golf Classic
Designed a sports-inspired logo incorporating regional elements to reflect the tournament’s competitive and charitable spirit.

Kickaholics Anonymous
Developed a bold, high-energy emblem for a community kickball league, emphasizing team spirit and camaraderie.

Pampered by Patty
Created a luxury, nature-inspired brand reflecting self-care and elegance.

SIA Group – Risk Navigation & Business Protection Overview

Developed a comprehensive company overview outlining SIA Group’s Risk Navigation System™, Total Risk Management Approach, and Protection Beyond Insurance philosophy. This document positions SIA Group as a strategic partner, offering clients multi-year risk strategies, compliance solutions, and financial insights beyond traditional insurance.

Key Contributions:

Highlighted SIA Group’s history, mission, and core values.
Explained the Risk Navigation System™ and its role in reducing clients’ Total Cost of Risk (TCOR).
Showcased specialized expertise in compliance, safety, and personnel risk management.
Differentiated SIA Group from competitors with a holistic approach to business risk.
This introductory piece reinforces SIA Group’s commitment to innovation and client success, positioning them as a trusted risk management advisor.

Brigade Boys & Girls Club – 2020 Annual Report

Designed a comprehensive annual report highlighting Brigade’s impact on youth development, education, and community support. The report showcased key financials, program success metrics, and donor contributions, reinforcing transparency and the organization’s mission.

Key Contributions: